Thrive to Serve Blog

Learn how to run a thriving service business with our guidance, research and insight.

68% of Companies Admit to Struggling with Lead Generation

By Viktor Nagornyy | May 30, 2014

Lead generation is the lifeline of your sales machine. Without leads it will dry up and die, taking your business with it. What most businesses don’t understand is that lead generation is a process, just like riding a bicycle. Unless you’re 3 with safety wheels on, when you stop you will fall flat on your…

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5 WordPress Mistakes Killing Your Small Business Right Now

By Viktor Nagornyy | May 27, 2014
WordPress Mistakes Killing Small Business

Every business should have a website to generate leads, sales, provide information, and customer service. When it comes to small businesses on a tight budget, the owner is usually the one in charge of the website: making changes, adding content, fixing issues (and breaking it too, let’s be honest). Over the Memorial Day weekend, I…

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Marketing Should Drive Website Development for Businesses

By Viktor Nagornyy | May 10, 2014
Marketing Should Drive Web Development for Businesses

In this inaugural episode I wanted to talk about something that has been driving me crazy for the past few years working with small businesses. Many small businesses (and even larger businesses sometimes) engage in web development of their business website in a wrong way. It is rarely the case where marketing drives decisions to…

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Real Actors Read Yelp #4 – Greg Hildreth

By Viktor Nagornyy | May 9, 2014
Real Actors Read Yelp #4 – Greg Hildreth

Currently appearing on Broadway in the Tony Award winning play “Peter and the Starcatcher”, Greg Hildreth lends his expressive talents to a one star Yelp review. This review was submitted by subscriber Leigh Goodnight. View original Yelp review here. Did you customers submit interesting reviews? Share in the comments.

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How Social Media and Online Reviews Can Drive Your Car Dealership’s Sales [VIDEO]

By Viktor Nagornyy | May 9, 2014
Online Reputation Video

Not many car dealerships realize how powerful social media and online reviews can be to drive sales. These car dealerships spend anywhere from $25,000 to $400,000 on advertising every month – this includes TV and radio commercials, newspaper ads, billboards and direct mail campaigns.

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Real Actors Read Yelp #3 – Brian O’Neill

By Viktor Nagornyy | May 8, 2014
Real Actors Read Yelp #3 – Brian O’Neill

Award winning actor Brian O’Neill (Damages, The Sopranos) uses his talents to reveal the deep pathos in this review of a concert venue in Santa Ana, California posted to Yelp by Garrett M. Link to Yelp review. Did one of your customers submit an “interesting” review, be it a positive or negative review? Share in…

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The Difference Between Google Penguin and Google Panda Updates [INFOGRAPHIC]

By Viktor Nagornyy | May 8, 2014

The Google Penguin and Google Panda updates are not new, but many business owners do not know anything about these two updates to Google search algorithm. They were designed to clean up search results and penalize website using spammy tactics to gain search visibility. Reload Media released a good infographic about the difference between the…

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